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Shafra Salon For Men

Brand Identity

Collaborative project with Yhonatan Davidi.

Shafra Beauty Salon is a place that aims to unite the traditional with the new. Shafra is a salon for rough but gentle men, for men who like to nurture and take care of themselves.    

“Shafra is the stormy sea, and the pleasant bloom, it is water colliding with the rocky shore and the stream flowing through the earth. Every man is a flower”

Shafra is located in the port of Haifa. The place offers a social atmosphere with a seaside city vibe.